PROGRAMS

CREATIVE UPGRADE

Decades of experience in the creative industries have afforded me insights that are not immediately apparent to others.

Especially when they’re working to time constraints.

Exposure to the worlds of advertising, design, branding, art, architecture, film, photography, illustration and music have led me to create a programme titled ‘Creative Upgrade’

The individual modules outlined in brief here are designed to examine diverse aspects of creativity.

See below for the subjects covered.

SUBJECTS

- what is creativity?
- developing a creative habit
- becoming hyper-observant
- the creative brain
- creative mindset
- flow
- creative connections
- the creative brief
- play
- the idea
- idea generation
- the right idea

- storytelling
- executing ideas
- attention to detail
- presenting ideas
- the ego
- productivity
- creative block
- imposter syndrome
- resilience
- burnout
- creative leadership
- getting out there

Of course, topics can be adapted to suit the needs of whoever is on the program.

Though some of my clients prefer to take them in a preset linear order.

Whatever suits.

All sessions are followed up with a PDF of Key Take-Outs.

BRAND-FIX

If you are ‘out there in the world’ as a creator you are a brand, like it or not.

You may well have a perfectly good logo and a set of values that stand up to scrutiny.

In your mind, your ‘brand’ may not need fixing.

But ‘BRAND-FIX’ is not primarily about fixing, but re-evaluation.

Looking at where you are and where you want to go.

Then coming up with a strategy to get you moving towards that objective.

It may well be a small tweak or a full rebrand, but in the process it’s very likely you’ll feel refreshed, re-invigorated and recharged.

Where are you,
where’s your brand at?

F

FIND OUT

Your Goals
What do you want

Your Proposition
Who you are

Your Why
Why you do what you do

Your Values
What you believe In

Your Vision
What you want to achieve

Your Mission
How you’re going to do it

Your Community
Who you serve

Your Competition
Who are they

Your Position
The niche you own

I

INITIATE

Following our exploration above, we’ll investigate:

Your Story
What Is your story

Your Personality
How you present yourself

Your Manifesto
Everything learnt, in one place

Your Tone Of Voice
How you communicate

Your Big Idea
How it can make your business

Your Core Messages
What you want to say

X

eXECUTE

Armed with your answers we’ll put them into action. Working with outside creators and /or trusted partners.

We’ll execute the Brand Identity across all channels – on and offline.

Brand Identity
- Logo
- Visual Style
- Tone of Voice
- Brand Guidelines

Application
- Execute the Brand Identity across all channels online & offline
- New website
- Inform & empower staff
- Test, evaluate, engage & modify

BRAND-FIX OUTCOMES

Your brand will be fully aligned, fit for purpose and ready to go out into the world.

Delivered as:
One-on-One coaching.

BRAND-START

Aimed primarily at the Start-Up or New Freelancer

This is more or less the same process and outcomes as BRAND-FIX but with some additional front-end work.

Such as:
- Naming
- Origin story
- Brand strategy
- USP’s

Delivered as:
One-on-One coaching and One-to-Many workshops.

HYPER-OBSERVER

Discover why input in = output out.

Master the skills of a hyper-observer – and the enrichment that comes from seeing things that others easily miss.

It will give you a massive creative advantage.

See the world differently.

With a heightened sense of wonder.

Develop a continuous practice as a hyper-observer for greater creativity.

Delivered as:
One-on-One coaching and One-to-Many workshops.

CREATIVE MOJO DOJO

Where’s your Creative Mojo gone?

Let’s find out where and why?

And then bring it back where it belongs.

Welcome to The Creative Mojo Dojo.

Where we re-ignite your creative spark.

Delivered as:
One-on-One coaching and One-to-Many workshops.

FLOW

You may have at some point experienced the state of flow.

When you’re so deeply focused on a task.

Your senses become heightened.

Totally at one with your creative pursuit.

Time seems to slip by.

Flow comes with profound benefits

It can boost your creative capabilities by 600%.*

And can push your productivity by up to 500%.*

Leaving you feeling euphoric, motivated and fulfilled.

Flow is an incredibly powerful way of unleashing your ultimate creativity.

Learn the fundamental elements of flow.

And hacks to get into flow state quickly and consistently.

* The Art Of Impossible - Steven Kotler - (New York HarperCollins 2021)

Delivered as:
One-on-One coaching and One-to-Many workshops.

CREATIVE LEADERSHIP

Being a creative is hard. Being a creative leader can be even harder.

But the positives far outweigh any negatives.

As a Creative Elder I’m here to help you navigate the unique challenges that come with a leadership role.

Tapping into my 40+ years of creative industry experience and taking a deep dive into what motivates you as a creative individual.

ALREADY A CREATIVE LEADER

Acknowledging that we can get better.

One concept that great leaders embrace.

As a creative leader, we are sometimes not very good at asking for help.

We are problem solvers, so we try and solve our own problems.

Sometimes perceiving it as weakness or thinking that others may look at like that.

It’s sometimes lonely and cold, right up at the top.

I can help you on the way up.

Stay at the top and really enjoy the view.

And, last but not least, how to come down if the time is right.

EMERGING CREATIVE LEADER

Being able to transition from a creative to a creative leader is a tough ask.

Not everyone feels comfortable in the role, but it is possible and ultra-rewarding in many ways.

A whole new set of skills need to be learnt, honed, adapted, and sometimes invented.

And once you start, you need to engage in continuous learning and professional development.

If you are starting out as a creative leader, learn from someone that has been there before.

Delivered as:
One-on-One coaching.

PROGRAMS

CREATIVE UPGRADE

Decades of experience in the creative industries have afforded me insights that are not immediately apparent to others.

Especially when they’re working to time constraints.

Exposure to the worlds of advertising, design, branding, art, architecture, film, photography, illustration and music have led me to create a programme titled ‘Creative Upgrade’

The individual modules outlined in brief here are designed to examine diverse aspects of creativity.

See below for the subjects covered.

SUBJECTS

BRAND-FIX

If you are ‘out there in the world’ as a creator you are a brand, like it or not.

You may well have a perfectly good logo and a set of values that stand up to scrutiny.

In your mind, your ‘brand’ may not need fixing.

But ‘BRAND-FIX’ is not primarily about fixing, but re-evaluation.

Looking at where you are and where you want to go.

Then coming up with a strategy to get you moving towards that objective.

It may well be a small tweak or a full rebrand, but in the process it’s very likely you’ll feel refreshed, re-invigorated and recharged.

Where are you, where’s your brand at?

F

FIND OUT

I

INITIATE

X

eXECUTE

BRAND-FIX OUTCOMES

Your brand will be fully aligned, fit for purpose and ready to go out into the world.

Delivered as:One-on-One coaching.

BRAND-START

Aimed primarily at the Start-Up or New Freelancer

This is more or less the same process and outcomes as BRAND-FIX but with some additional front-end work.

Such as:- Naming- Origin story- Brand strategy- USP’s

Delivered as:One-on-One coaching and One-to-Many workshops.

HYPER-OBSERVER

Discover why input in = output out.

Master the skills of a hyper-observer – and the enrichment that comes from seeing things that others easily miss.

It will give you a massive creative advantage.

See the world differently.

With a heightened sense of wonder.

Develop a continuous practice as a hyper-observer for greater creativity.

Delivered as:One-on-One coaching and One-to-Many workshops.

CREATIVE MOJO DOJO

Where’s your Creative Mojo gone?

Let’s find out where and why?

And then bring it back where it belongs.

Welcome to The Creative Mojo Dojo.

Where we re-ignite your creative spark.

Delivered as:One-on-One coaching and One-to-Many workshops.

FLOW

You may have at some point experienced the state of flow.

When you’re so deeply focused on a task.

Your senses become heightened.

Totally at one with your creative pursuit.

Time seems to slip by.

Flow comes with profound benefits

It can boost your creative capabilities by 600%.*

And can push your productivity by up to 500%.*

Leaving you feeling euphoric, motivated and fulfilled.

Flow is an incredibly powerful way of unleashing your ultimate creativity.

Learn the fundamental elements of flow.

And hacks to get into flow state quickly and consistently.

* The Art Of Impossible - Steven Kotler - (New York HarperCollins 2021)

Delivered as:One-on-One coaching and One-to-Many workshops.

CREATIVE LEADERSHIP

Being a creative is hard. Being a creative leader can be even harder.

But the positives far outweigh any negatives.

As a Creative Elder I’m here to help you navigate the unique challenges that come with a leadership role.

Tapping into my 40+ years of creative industry experience and taking a deep dive into what motivates you as a creative individual.

ALREADY A CREATIVE LEADER

Acknowledging that we can get better.

One concept that great leaders embrace.

As a creative leader, we are sometimes not very good at asking for help.

We are problem solvers, so we try and solve our own problems.

Sometimes perceiving it as weakness or thinking that others may look at like that.

It’s sometimes lonely and cold, right up at the top.

I can help you on the way up.

Stay at the top and really enjoy the view.

And, last but not least, how to come down if the time is right.

EMERGING CREATIVE LEADER

Being able to transition from a creative to a creative leader is a tough ask.

Not everyone feels comfortable in the role, but it is possible and ultra-rewarding in many ways.

A whole new set of skills need to be learnt, honed, adapted, and sometimes invented.

Where are you,
where’s your brand at?

Delivered as:
One-on-One coaching.

Such as:
- Naming
- Origin story
- Brand strategy
- USP’s

Delivered as:
One-on-One coaching and One-to-Many workshops.

Delivered as:
One-on-One coaching and One-to-Many workshops.

Delivered as:
One-on-One coaching and One-to-Many workshops.

Delivered as:
One-on-One coaching and One-to-Many workshops.